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Participation in the Dutch National Franchise Expo 2019

Looking for franchisees? This page contains information regarding the Dutch Franchise Expo 2019,
the largest Franchise Expo in The Netherlands.

The Dutch Market

The Netherlands is often considered the ‘Gateway to Europe’. With the largest European commercial shipping port in Rotterdam and one of the largest airports in Amsterdam, and a population of which over 75% speak English. The Netherlands offers a great opportunity for businesses looking to expand in Europe. With a high saturation of franchise businesses (only surpassed by the UK), The Netherlands is a very attractive and proven market to start franchising, and the perfect springboard from which to expand into the rest of Europe. The sizable, yet manageable market size and high GDP per capita are other reasons the Dutch market is often used as a pilot market for Europe.

The Dutch Franchise market consists of approximately 775 franchises, with around 27.000 Franchise stores and employing 225.000 people. These franchises represent a mix of those that are founded within The Netherlands, as well as international brands that have built a presence. Some of the largest franchisors in The Netherlands are McDonald’s, Subway, Domino’s Pizza and Shell.

Facts & figures The Netherlands

  • Population of 17 million people
  • 136 cities with over 20,000 residents
  • 2017 GDP: USD $826 Billion
  • Per capita GDP: USD $48,265 (ranks #14th in the world)
  • 775 franchisors with around 27,000 establishments.

De Loods Nijkerk


The Dutch Franchise Exhibition is the largest Franchise event in The Netherlands and has been around for over 16 years.

Date & location

The Expo will be held on the 4th and 5th of April 2019, both days from 10 am to 4 pm.

Location is in the Heart of the Netherlands. Less than an hour drive from Amsterdam (Schiphol) Airport, as well as almost every other place in the Netherlands.

A hotel room located on the event grounds can be arranged for foreign participants.

Participation package & costs

The Foreign Pavilion offers the perfect place for foreign franchises to introduce themselves to the Dutch market.

Dutch Franchise Expo foreign pavilion

Every participant will receive a special package for participation.

  • Unlimited food and beverages for participants during both Expo days.
  • A chance to introduce the formula during a seminar.
  • Access to over 1,500 visitors and potential (Master) franchisee candidates.
  • Mention of the franchise on the Expo website and coverage in a large national marketing campaign in the months leading up to the Expo


You wish to get more information about the expo? Please fill in the form and we will contact you as soon as possible.

Dutch Franchise Expo foreign pavilion

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